Persuasive Speaking Workshop

 Persuasive Speaking Session
Saturday April 29, 10:30 a.m. - 4:00 p.m.

The session was held at the Holladay Park Plaza near the Lloyd center in Portland last Saturday. Following is the program. Links are active to the materials we used.  Additional materials are found via links in the Index, below.

10:30-11:00   Welcome. What we’ll explore and practice today          Mike HuntingtonHyung Nam
                        HCAO Mission, principles and plan                                                    
11:00 -11:40Finding your level of familiarity with messaging for health care                Larry Steward
                         and your level of fear, apathy, zest, confidence.           
11:40 -1:00Strategic Advocacy: Organize vs Mobilize                                                           Hyung Nam
:00 - 1:30   Lunch - meet others from your geographic region
1:30 - 2:20 The Elements of speaking:                                             Larry Steward and Cliff Goldman
                        Organizing talk (Basic Trunk Speech)
2:20 - 2:30 Logistics of audio-visual                                                                              Mike Huntington
2:30 -3:00    Rationale for single payer system, Sam's 3 Questions 9 Answers                 Sam Metz
3:00 - 3:05   Stretch/Calisthenics/Potty Break
3:05 - 3:20   Mobilizing talk for “the Converted”                                                             Mike Huntington
3:20 - 3:45   Break-out practice and review-                                                                             Hyung Nam
3:45 - 4:00   Next steps and evaluation.                                                                                    Hyung Nam

There were 40 attendees, about half from the Portland metropolitan area, about a third from Corvallis and the remainder from Eugene, Salem, McMinnville, and Albany.

Attendees expressed a high degree of satisfaction with the session. Here are their comments:
“1.  Exceeded my expectations. 2.  Wonderful event with great info!  3.  I didn’t expect so much time on speech-giving per se. 4.  Well organized, great info. 5.  Good to see range of presentation styles and expertise. 6. Really crucial bits of data that I hope to use.  7.   I really enjoyed Larry’s talk about show up and speak up.    8.  Great access to a lot of facts and the emotions that are relevant to use and tap into. 9.  Videos available. It is OK not to know everything to be useful. 10.  Great tips from Sam Metz, Larry Steward, Cliff Goldman, Mike Huntington, Hyung Nam. 11. Overwhelming amount of information. It will take time to digest.  12.  Very helpful. I am confident and speaking, but learning the message .to incorporate into my speaking was great. 13.  [I learned] how to be effective as a speaker—narratives, speech structure.14. The informal atmosphere help to ease anxiety about practicing what we learn.”

Similar sessions will be offered in the mid-Willamette Valley and the Medford-Ashland area in the next several months and will be announced in the HCAO newsletter and website.

Index of references for persuasive speaking about health care

1.    Tips from Toastmasters
2.    Elements of Speaking
3.    Narrative power
4.    Organizing Speech (Trunk Speech)
5.    Slide Show general audience
6.    Three Questions, Nine Answers about Health Care
7.    Facts you can use to show how your story typifies the U.S. health care system.
8.    Flash cards to practice recalling facts you may want to use.
9.    Mobilizing speech (moving sympathetic audience into action)
10.Spectrum of Allies/Opponents
a.             Seek common ground
b.             Battle of the Story
c.             Shift the spectrum
11.  Logistics of giving HCAO talks
12.  The RAND Study
13.   Oregon’s Health Care for All bill, talking points
14.   Slide show Oregon path to universal health care
15.    Special groups
Business concerns
A union perspective

16.   Presentation ideas